A different approach to financial wellness.

The personal finance category has spent two decades teaching people to track what they spend. We think that’s the wrong scoreboard. The most powerful financial decisions happen before a purchase — when you walk past the impulse buy, cook at home instead of ordering in, or cancel the subscription you forgot you had.

PiggyBack is built around those moments. Log what you skip, watch it compound across debt, investments, and charitable giving, and see your Freedom Index climb.

We’re a small, focused team building deliberately. PiggyBack is web-first — works in any browser, no app store required. We’re launching with a tight product loop and adding features based on what actually moves users toward financial freedom, not what looks impressive in a feature comparison.

We don’t sell your data. We don’t use it for advertising targeting. The freemium model and (eventually) premium subscriptions are the business; your data isn’t the product.

PiggyBack Finance LLC is a Massachusetts limited liability company. Our team works distributed across the United States and operates the Service from the Commonwealth.

Founder bios coming soon. We’re heads-down on launch.

For partnership, press, or general inquiries, email us at hello@piggybackfinance.com.

Security disclosures should go to security@piggybackfinance.com — details on our Security page.